Overview
REV It UP presented by Chevrolet was a nationwide motorsports festival celebrating performance driving and car culture. Blending competition, education, and entertainment, the event toured major cities across the U.S., giving participants the chance to test their skills behind the wheel while connecting with the latest in Chevrolet performance vehicles and technology.

Mission
The mission of REV It UP was to bring the thrill of motorsports to the public—bridging the gap between professional racing and everyday driving enthusiasts. By combining brand storytelling with immersive experiences, Chevrolet aimed to build a community of performance fans inspired by speed, precision, and innovation.

Services
Future Solutions provided creative and technical development for the REV It UP interactive multimedia CD-ROM presentation. Designed as a comprehensive media experience, the project featured a fully navigable interface showcasing press releases, event photos, audio interviews, and video highlights. Each section was structured for easy access, providing media outlets and fans alike with a complete digital overview of the event.

Project
The CD-ROM presentation functioned as both a promotional tool and digital press kit, allowing users to experience the energy of REV It UP directly from their computers. Future Solutions implemented dynamic menus and seamless multimedia integration, ensuring smooth playback and an intuitive user experience that mirrored the event’s excitement and pace.

Outcome
The final interactive CD-ROM successfully captured the essence of REV It UP’s national campaign, extending its reach beyond live audiences. The presentation served as an engaging digital archive for Chevrolet’s event marketing team and media partners—strengthening brand visibility and helping to promote the spirit of performance that defined the REV It UP experience.