Overview
Founded to make custom-tailored dress shirts accessible and affordable, eCustomShirt.com bridged traditional craftsmanship with the convenience of online shopping. The company positioned itself as a quality-driven brand that empowered customers to enjoy a personalized wardrobe experience without the boutique price tag. By managing production directly and eliminating retail overhead, eCustomShirt offered premium custom shirts at savings of 50% or more compared to suggested retail prices.
Mission
eCustomShirt’s mission was to combine superior workmanship, precision fit, and global fashion style at an unbeatable price. The company’s four core guarantees—Quality, Fit, Style, and Price—defined its commitment to excellence. Each shirt came with a 100% money-back guarantee for quality and craftsmanship, free adjustments to ensure the perfect fit, and a promise to beat any competitor’s price for comparable fabric and tailoring.
Services
The company specialized in custom-tailored men’s dress shirts, offering both “Top Sellers” and full custom designs. Customers could easily provide measurements using an intuitive guide, completing the process in under ten minutes. Orders were typically delivered in about three weeks, blending convenience with the tradition of fine tailoring. The service emphasized affordability, timely delivery, and a no-hassle experience while maintaining the highest standards of fit and finish.
Project
Future Solutions collaborated with eCustomShirt to design and produce an interactive multi-media CD-ROM presentation that doubled as a showcase for both eCustomShirt and eGolfShirt. The presentation featured a dynamic user interface with testimonial videos, instructional measuring clips, and an interactive slideshow highlighting various fabric styles, collections, and customization options.
Outcome
The final presentation served as a powerful marketing and educational tool, reinforcing the brand’s commitment to customer satisfaction and style excellence. By integrating engaging visuals, interactivity, and multimedia storytelling, Future Solutions helped eCustomShirt effectively communicate its value proposition—premium custom shirts that guarantee quality, fit, style, and price.