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DigitalZing, LLC was a media-and-marketing technology services firm founded by industry veterans Dick Demers and Mark Zucker, who together brought roughly 40 years of experience executing data-gathering and marketing programmes for major manufacturers and Fortune 500 companies. DigitalZing specialised in interactive applications, IVR (interactive voice response) systems and marketing engagement platforms.

Mission & Services

DigitalZing’s mission was to enable brands to bridge the gap between marketing data and truly personalised consumer experiences — by leveraging interactive media, data-driven segmentation and individually tailored campaign tools. Their services included:

  • Designing and deploying interactive multimedia experiences
  • Creating IVR and interactive voice/data platforms for customer engagement
  • Planning and executing data-driven marketing programmes for large brand clients
  • Integrating analytics and tracking into media campaigns to measure engagement and conversion

Project Overview

In collaboration with Future Solutions, DigitalZing partnered on a project with Sony Corporation and its disc-manufacturing division to demonstrate a batch-run multimedia solution. The technology in question—developed by Sony’s disc manufacturing arm under the trade name Postscribed ID — enabled embedding unique identifier data into each CD-ROM during production, allowing each disc to carry customised content and track usage. The Future Solutions + DigitalZing team helped produce demo “eBridge” CD-ROMs for BlackBerry and Sony Blu-ray marketing programmes, leveraging this embedded data to deliver individually targeted experiences and measurable response tracking.

Technology & Features

  • Embedded serial/ID data in each disc via the Postscribed ID process (Sony) which could be read by standard CD-ROM drives.
  • Interactive multimedia presentation authored for PC/Mac that responded to the unique embedded ID and delivered customised content.
  • Linking physical media to online or offline campaign tracking systems, so that each distributed item could be measured individually.
  • Batch-production compatibility: identical physical disc design but unique encoded data per disc, enabling “one-to-one” style marketing via physical media.

Results

Although the underlying Sony disc‐technology proved relatively short-lived in the broader market, the project demonstrated how brands could treat physical media as a gateway to personalised, trackable marketing engagements. For DigitalZing and Future Solutions, it illustrated the potential to combine interactive media design, data capture/analysis and physical distribution into a unified campaign platform — showcasing a forward-looking model for integrated marketing communications.